Think jazz is just a genre featured in movies from the 1960s? Think again. Take artist Kamasi Washington, for example. Last week, the Millennial jazz artist won the inaugural American Music Prize. He was also featured on Kendrick Lamar’s acclaimed To Pimp A Butterfly. And then there’s the Preservation Hall Jazz Band, who teamed up with Trombone Shorty to perform at the 58th GRAMMY Awards this year.
So with so much jazz in the air, we set out to learn more about jazz fans, particularly listeners aged 25-48, since they’re the ones driving the renewed interest in the genre. Our recent analysis found that while the jazz genre represents a small percentage of overall music consumption, jazz fans are digitally savvy consumers who are drawn to high-end brands and services.